RETAIL
ViaCom
Website Redesign & Development, Product Categorization & Navigation, UI/UX, Content Organization, User Journey Optimization.
THE CHALLENGE
Viacom approached us with the need to overhaul their full website to better showcase all their air conditioning units with pre-filters. The goal was to make product discovery intuitive so that consumers could easily locate the exact AC model they need. We needed to improve navigation, clarity, and usability while keeping the design clean, straightforward, and objective.
THE SOLUTION
We redesigned the site architecture and UI/UX so each AC unit and filter type is clearly categorized. We implemented intuitive filtering and navigation paths, clean layouts, and product detail pages. The result is a website that guides users effortlessly to the right product, while maintaining an objective and uncluttered visual style.