THE CHALLENGE

We needed to refresh Vračar Boje’s identity to better reflect their role as a market leader in the paints and varnishes industry. They felt their brand looked outdated, but still wanted to retain their recognizable colors. The challenge was to modernize the visual language while avoiding clichés like paint spills or overly colorful styles. It was about creating a strong, professional, and timeless identity that would carry across both digital and physical touchpoints.